Privacy Policy

We may collect personal information that you voluntarily provide when you:

This information may include your name, email address, phone number, mailing address, date of birth, health history, insurance information, and any other information you choose to provide.

As a medical practice, we collect and maintain Protected Health Information as defined by the Health Insurance Portability and Accountability Act (HIPAA). This includes medical records, diagnostic results, physician notes, and all information related to your care.

Your PHI is governed by HIPAA and our Notice of Privacy Practices, which is provided separately and takes precedence over this website Privacy Policy with respect to health information.

When you visit our website, we may automatically collect certain technical information, including:

This information is collected through cookies, web beacons, and similar tracking technologies.

We use the information we collect for the following purposes:

We do not sell your personal information. We may share your information in the following circumstances:

We do not share mobile contact information with third parties or affiliates for marketing or promotional purposes. Information may be shared with subcontractors in support services, such as customer service.

All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

By providing your mobile number and opting in through our website forms, you consent to receive SMS messages from Good Gene related to appointments, reminders, and service updates. Message frequency may vary.

Message and data rates may apply. You may opt out at any time by replying STOP, or reply HELP for assistance.

Our website uses cookies and similar technologies to enhance your browsing experience. These may include:

You may control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

We use the following third-party analytics and tracking services to understand how visitors interact with our website and to improve our services:

Google Tag Manager (GTM)

We use Google Tag Manager to manage and deploy tracking scripts on our website. GTM itself does not collect personal data but facilitates the loading of other analytics tools. Google's privacy policy applies: https://policies.google.com/privacy

Google Analytics 4 (GA4)

We use Google Analytics 4 to collect anonymized data about website usage, including pages visited, time on site, navigation patterns, and conversion actions (such as form submissions and consultation requests). GA4 uses cookies to distinguish unique users and sessions.

Data collected may be processed on Google's servers in the United States.

Microsoft Clarity

We use Microsoft Clarity to capture how visitors interact with our website through heatmaps and session recordings. Clarity may record mouse movements, clicks, scroll behavior, and page interactions.

Clarity does not collect passwords, payment details, or sensitive form field inputs. Clarity uses cookies to identify unique sessions.

Data Collected by These Services:

• IP address (anonymized where possible)
• Browser type and version
• Device type and screen resolution
• Pages visited and time spent
• Click patterns and scroll behavior
• Referring source and geographic region
• Form submission events (not form content)

Your Choices:

You may opt out of analytics tracking by:

• Adjusting your browser cookie settings to block third-party cookies
• Using browser extensions that block tracking scripts (such as uBlock Origin or Privacy Badger)
• Enabling "Do Not Track" in your browser settings
• Installing the Google Analytics Opt-Out Browser Add-On

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure data storage, and regular security assessments.

No method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Medical records are retained in accordance with applicable state and federal regulations.

Depending on your jurisdiction, you may have the following rights regarding your personal information:

To exercise any of these rights, contact us at [email protected].

Our website may contain links to third-party websites, including our Substack publication and social media profiles. We are not responsible for the privacy practices of these external sites.

We encourage you to review their privacy policies.

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

If we learn that we have collected information from a child, we will take steps to delete it promptly.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.

We encourage you to review this policy periodically.

If you have questions about this Privacy Policy or our privacy practices, contact us:

Good Gene

92 W. Main Street

Chester, NJ 07930

Email: [email protected]

Website: goodgenemedical.com